Release Date 03/26/2022
(PC Music) NACC
22-year-old search-engine-optimized musician umru emerged into the pop music zeitgeist with his first production credit on Charli XCX's regenrealist 2017 mixtape Pop 2, recruited at 18 by A. G. Cook to co-produce the highlight track 'I Got It'. this quickly brought umru from high school and online music circles to joining XCX's US and EU tour dates and collaborating with some of pop's most forward-thinking acts. the release of his debut ᴇᴘ search result on Cook’s PC Music label revealed his strength in merging intense, somatosnareal production with earwormesque performances from a lineup of protohyperpopular vocal talent including Laura Les (of 100 gecs) and Lewis Grant (of Lewis Grant). the ᴇᴘ was followed by three sold-out 'search party' events across the US. umru’s sound cache sample pack has become a staple among modern producers. umru's most recent work includes the star-studded 7-minute movinglikeazombie (remix) with ericdoa (named one of the best tracks of 2020 by NPR), production for Dorian Electra, Rebecca Black, Tommy Cash, and Fraxiom, as well as scoring for artist Hayden Dunham‘s performance at MoMA PS1. umru has been featured in Paper Magazine, AQNB & Lyrical Lemonade.
umru is also a founding member of rendercultured design firm Parent Company ©, with clientele ranging from Rina Sawayama to Balenciaga, and virtual events group Open Pit. in 2020, umru launched the antiindustry record label SONG® Music, and he has long maintained a high-ranking internship day job at Splice.