Release Date 03/12/2021
Acclaimed Artist. Punk. Songwriter. Kinkster. DJ. Muse. Multi-Instrumentalist. Sex Positive Feminist. Label Boss. Equestrian. Producer. Poet. Cover Girl. New Yorker in Paris.… Not the usual girl next door; that is unless you happen to live in the apartment next to Louisahh…
Louisahhh announced her debut LP The Practice of Freedom, out March 12 via HE.SHE.THEY., accompanied by new single “Numb, Undone.” The Practice of Freedom heralds the evolution of Louisahhh as she delivers her most exposing work yet, conceived as an exploration of the unorthodox archetype of ‘feminist submissive,’ based on the mantra “sin is not being true to yourself”. Like her uncompromising musical heroes Karen O, Siouxsie Sioux and Shirley Manson before her, Louisahhh’s bold, raw, anti-establishment message on The Practice of Freedom will mark her as punk’s essential new heroine at the forefront of the new dawn of musical feminism.
On “Numb, Undone” New York-born, Paris-based Louisahhh’s signature style - a blend of electro, techno and industrial rock - is unmistakable, shaping one of the hardest hitting songs on the album with barking dogs, gun-fire, industrial machines and demonic screams woven in to craft an all-out dystopian anthem.
Louisahhh says of “Numb, Undone,” “This is definitely the harder edge of the album, I think it’s got the most ‘non musical’ sounds of any music I’ve ever made...I lost my voice a bit when recording it and it is kind of who I want to be: the ferocious tornado that this song sounds like.”
The Practice of Freedom was born from experiences of loss and love, told through a journey of brutally beautiful electronics, electro and techno colliding with industrial, rock and alternative sounds. On the polysexual polymath label HE.SHE.THEY.’s inaugural album release, Louisahhh captures a record of our times, covering themes ranging from eroticism and empowerment to addiction and apocalypse, and influences ranging from Nine Inch Nails to Patti Smith to Judith Butler. The album, produced by American musician, music video director and photographer Vice Cooler, hears ideas and lyrics by Louisahhh re-contextualised into revolutionary experimental sounds, formed through the pair’s shared love of American alternative rock. Louisahhh’s music fights for and provides a voice for others, rooted equally in the intensity of the dancefloor and the mosh pit.
As an activist who stands for and embodies female power and sex-positivity, Louisahhh, also known as Louisa Pillot, is much more than just a DJ and producer. Her career kicked off in 2011 following the success of “Your Everything” with Danny Daze, French techno producer Brodinski reached out to Louisahhh asking her to move to France and become part of Bromance Records. It was here that she met collaborator Maëlstrom, bonding over their love of authentic European techno and ferocious punk ethos. Together they started the RAAR label and have since released a series of sonic tornados. The Practice of Freedom will follow a trio of EPs (Transcend - 2013, Shadow Work - 2016, A Trap I’ve Built - 2017) as well as festival performances across the globe including MoMa PS1, Piknic Electronik, Brunch in the Park and Dour Festival, BPM Festival. In addition to being a respected songwriter, Louisahhh has been committed to the craft of DJing, which earned her the cover of DJ Mag and mixes for Boiler Room, ID, DJ, NTS and Electronic Beats. Not content with music alone, she currently hosts a podcast series called Sober Sex with friend Rose Romain, focusing on conversations of self-integrity, sexuality and creativity.