The Santa Teresa Festival, in collaboration with SiriusXM, is unveiling the programming for its sixth edition, pour vrai de vrai that will take place from May 19th to May 22nd, 2022 in Montreal. The musical celebration will unfold in the streets of downtown Sainte-Thérèse, marking the return of the festival season. 

Always so quirky and festive, Santa Teresa's brand, created in collaboration with La Cursive and Caserne studios, is adopting the theme pour vrai de vrai. The colorful characters, with a frank and warm tone, bring to life the suburban universe that the festival has appropriated since its beginnings. Tonio LaClutch, @Jessyca.officiel, Robert Roquette and dear Teresa (played respectively by Eric Vega, Caroline Courtois Schirmer, Daniel Saint-Jacques, and Carmen Sylvestre) will take part in the experience to promote this radically different event from the competition.

The brand also has a new website that is just as playful and original. The Digital Experience department of the Lg2 agency was responsible for the creation and development. 

The festival distinguishes itself year after year by its cultural and gender diversity, emerging talents, as well as the range of venues and activities on site.